Hopes of good harvest in Pongal
Jan 13 2010
Tags: News
Rs 50 crore at stake as four Tamil films, a fair mix of genres, release today
After a listless 2009, the year 2010 se e - ms to be starting off on a bright note for the Tamil film ind - ustry, which has lined up four films, a fair mix of genres, for release on Thursd ay, January 14.
Pongal (ha rvest festival) being one of the prominent days for the release of new films, the industry is hoping for a go od harvest at the box office too.
For the four producers, around Rs 50-Rs 55 crore is at stake. “Of these, Ayirathil Oruvan is the most awaited film and has raised lot of expectations,” says L Sur - esh of Anandha Films, a distribution house for Tamil films.
A lot of hope is running on Ayirathil Oruvan, who - se release is being awaited by the industry for more th - an one reason. Dir ected by director Selva rag havan, it was launched ov er two ye - ars ago with an initial budget of Rs 7 crore. The story begins in 2008-09 and travels back to the 12th Century Chola age in Tamil Nadu.
The film has finally la - nded at the finishing desk with a budget of around Rs 31 crore, a cost overrun th - at is sure to make even gov - ernment infrastructure pr - ojects sulk. While the film would have given its first time producer, Ravindran, several sleepless nights, it has also drawn its hero, Karthi, who had a spectacular debut in Paruthiveeran, under its clutches.
Incidentally, this being Karthi’s second film, he co - uld not resist a role in its di - stribution. Having volunte - ered to take the distribution rights of NSC (north and south Arcot and Chenga - lpettu), the largest region for Tamil theatrical release, he now finds himself stuck with around three to five more areas. That’s quite a handful for a young hero, even if he happens to be a bright star and the younger brother of leading Tamil st - ar, Suriya.
“While it may turn to be a well-made film, it also has a drawback. With a length of around 5,000 metres, the film’s running time will be around three hours and 10 minutes. How many people in the audience will have the patience to sit through for so long is the moot question,” said a veteran distri butor on condition of anon y mity. One can call it – passion with vengeance.
Besides Ayirathil Oruv - an, Dhanush-starrer Kut ty, too, has raised expectatio ns.
Produced at an estima ted budget of Rs 15 cro re, it has once again brou ght together Yaradi Nee Mohini’s hit co - mbo of director Mit hran Ja - wahar and actor Dh anush, who not only has a series of hits, but also is the younger br other of director Selvara - gh avan. While Kutty is a remake of Telugu hit Arya, the fact that it is clashing with Ayirathil Oruvan ma kes it a family contest.
Besides these, there is Nanayam, a copy of some Hollywood flick on a bank robbery, as well as Porkal am.
Both these are comparatively small budget films, but the latter has attracted reasonable interest in the industry.
So, let the festival begin
Pongal (ha rvest festival) being one of the prominent days for the release of new films, the industry is hoping for a go od harvest at the box office too.
For the four producers, around Rs 50-Rs 55 crore is at stake. “Of these, Ayirathil Oruvan is the most awaited film and has raised lot of expectations,” says L Sur - esh of Anandha Films, a distribution house for Tamil films.
A lot of hope is running on Ayirathil Oruvan, who - se release is being awaited by the industry for more th - an one reason. Dir ected by director Selva rag havan, it was launched ov er two ye - ars ago with an initial budget of Rs 7 crore. The story begins in 2008-09 and travels back to the 12th Century Chola age in Tamil Nadu.
The film has finally la - nded at the finishing desk with a budget of around Rs 31 crore, a cost overrun th - at is sure to make even gov - ernment infrastructure pr - ojects sulk. While the film would have given its first time producer, Ravindran, several sleepless nights, it has also drawn its hero, Karthi, who had a spectacular debut in Paruthiveeran, under its clutches.
Incidentally, this being Karthi’s second film, he co - uld not resist a role in its di - stribution. Having volunte - ered to take the distribution rights of NSC (north and south Arcot and Chenga - lpettu), the largest region for Tamil theatrical release, he now finds himself stuck with around three to five more areas. That’s quite a handful for a young hero, even if he happens to be a bright star and the younger brother of leading Tamil st - ar, Suriya.
“While it may turn to be a well-made film, it also has a drawback. With a length of around 5,000 metres, the film’s running time will be around three hours and 10 minutes. How many people in the audience will have the patience to sit through for so long is the moot question,” said a veteran distri butor on condition of anon y mity. One can call it – passion with vengeance.
Besides Ayirathil Oruv - an, Dhanush-starrer Kut ty, too, has raised expectatio ns.
Produced at an estima ted budget of Rs 15 cro re, it has once again brou ght together Yaradi Nee Mohini’s hit co - mbo of director Mit hran Ja - wahar and actor Dh anush, who not only has a series of hits, but also is the younger br other of director Selvara - gh avan. While Kutty is a remake of Telugu hit Arya, the fact that it is clashing with Ayirathil Oruvan ma kes it a family contest.
Besides these, there is Nanayam, a copy of some Hollywood flick on a bank robbery, as well as Porkal am.
Both these are comparatively small budget films, but the latter has attracted reasonable interest in the industry.
So, let the festival begin
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I really enjoyed reading your blog post about the recent Tamil movies and music. I'm looking forward to checking out "Aayrathil Oruvan" with my mother this weekend and I'll definitely be checking out the other three. I also found it interesting that you mention how the six comments were positive. I like that you mentioned how the movie's release date was just a few days away, because I know that I'm going to get a lot of people asking about this movie and I might have missed the opportunity to be one of the first people to have seen it.123 Malayalam Movies
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